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The Volkswagen Up (stylized as Volkswagen up!) is a city car, part of the Volkswagen Group New Small Family (NSF) series of models, unveiled at the 2011 International Motor Show Germany (IAA). Production of the Up started in December 2011 at the Volkswagen Bratislava Plant in Bratislava, Slovakia.
The production Up follows a series of concept cars, starting in 2007 at the Frankfurt Motor Show. The exterior was originally designed by the Brazilian designer Marco Pavone. This design was chosen and enhanced by Volkswagen Group Chief Designer Walter de'Silva, and Head Designer of the Volkswagen Passenger Cars marque, Klaus Bischoff. Shown at the Frankfurt launch were several further Up concepts, including a 98 hp (73 kW) GT version, a natural gas-powered Eco-up! (with CO2 emissions of 79 g/km) and a four-door Cross model.
Where the Up concept used a rear-engine, rear-wheel drive layout, the 2011 production model has a front-engine, front-wheel drive layout, using the NSF platform, with a 3-cylinder 1.0 litre petrol engine. A battery electric version, called E-up, was launched in autumn 2013.
The Up won the 2012 World Car of the Year.
The SEAT Mii and Škoda Citigo are rebadged versions of the Up, with slightly different front and rear fascias, and are manufactured in the same factory.
In February 2014 Volkswagen introduced a modified version of the Up for Latin America. The Brazilian-built Up differs from its European counterpart in length (it is 65 mm (3 in) longer), thanks to revisions to the floorpan's rear section to accommodate a larger fuel tank (50L instead of Europe's 35L), a full-sized spare wheel and increased cargo space. All versions have revised tailgates with a painted metal section (like the Seat Mii's and Škoda Citigo's) instead of the dark glass trim used in Europe. The 5-door Brazilian Up also uses a different rear door design with sectioned glass and wind-down windows. The South American model retains the European version's safety levels with a five-star crash rating and ample use of high-strength steel elements.
In July 2015, Volkswagen introduced a new powertrain for the Up sold in Brazil, using a 1.0 L, direct fuel injection three-cylinder turbocharged engine. At the Geneva Motor Show in 2016, the model sold in Europe received a facelift and the new TSI engine, that went on sale in the summer the same year.
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